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Industry Research
Who are Hearst?
Hearst UK publishes 23 brands including ELLE and Cosmopolitan. Their print and digital brands reach over one in three UK women and one in four UK men every month. They sell over four million magazines a month and have 17 million UK digital unique users.

What UK magazines do Hearst publish? (Entertainment & others)
Hearst magazines publish many magazines including: Good living, Cosmopolitan, Country living, ELLE, Good housekeeping, Harper's Bazaar, Inside Soap, Men's Health, Runner's World, Women's Health and Digital Spy.

What are their values & ideology?
Hearst's magazines have and will always entertain and provide escapism. As a business they are committed to giving this to their audience. Hearst empowers and inspires and also listens and advises and above all they believe that the power of all of Hearst's brands will give the audience confidence and to express their point of views.

Is there a gap in their Entertainment publications?
In all of Hearst's publications there is a large gap in the entertainment publications. They do have a entertainment website, 'Digital Spy', however this is only online and there is no physical copy you can get of Digital Spy. Otherwise they have a magazine about soap TV shows 'Inside Soap' however this only covers a very small part of entertainment, so they have no publications covering the wider entertainment industry.

































Comments

  1. Interesting use of lighting on cover 1. Targets:
    1) Construct your content pages.
    2) Finish your cover layouts following professional conventions.
    3) Consider taking new cover shot for cover two using a wider range of mise-en-scene and creative conventions.

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